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April Fools’ Day

Not everything is what it seems.

On 1 April, harmless jokes and playful surprises are a long-standing tradition. The best April Fools’ moments are clever, kind and leave everyone laughing.

Discover the story
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THE OCCASION

The meaning of the moment

On 1 April, harmless jokes and playful surprises are a long-standing tradition. The best April Fools’ moments are clever, kind and leave everyone laughing.

A playful date

April Fools’ Day is traditionally observed on 1 April.

A good rule

Keep pranks harmless and avoid causing distress or embarrassment.

A little mystery

The origins of the custom are still debated.

A PHOTOGRAPHIC JOURNEY · APRIL FOOLS’ DAY

April Fools’ Day up close.

A successful April Fools’ surprise is one everybody can laugh about afterwards. Imagination beats embarrassment every time.

Real mother and child walking hand in hand
A LITTLE LAUGHTERA playful date
Real photograph of Brighton seafront in summer
FRIENDLY SURPRISESA good rule
Pink cherry blossom trees in a real UK park
SHARED MOMENTSA little mystery
THE MEANING BEHIND THE MOMENT

A little mischief, kindly done

A successful April Fools’ surprise is one everybody can laugh about afterwards. Imagination beats embarrassment every time.

AN EXPERIENCE FOR THIS DAY

Try a harmless surprise

Not everything is what it seems.

A little surprise is ready.

THE NEXT MOMENT

Not everything is what it seems.

The next date will appear here.